(Worth 15% of your grade; due on October 22)
An interface, as defined by the American Heritage Dictionary, is a “point of interaction or communication between a computer and any other entity, such as a printer or human operator.” As a “human operator,” you encounter “user interfaces” every day: your cell phone, your laptop computer, the CD player in your car, an ATM machine — all of these devices have interfaces that have been carefully designed to facilitate specific technical functions and guide you, the user, through the range of available tasks within the system.
With the rise of web-based applications for productivity and social interaction, we have become immersed in user interfaces, and most of us have grown adept at switching from one interface to the next without skipping a beat. In fact, we use so many different systems on such a regular basis that the design of these interfaces becomes invisible. This assignment asks you to step back and take a critical look at the interface of a web-based application, document your findings in an analytical essay, and present your conclusions to your classmates in a short, rapid-fire oral presentation.
Completing the Assignment
For this assignment, you will complete four interrelated tasks:
1. Choose an application: To help us become familiar with as many applications as possible, each student in the class will analyze a different application. As you begin thinking about which application you would like to study, you will likely take one of two paths, either selecting a website with which you are intimately familiar, or selecting a website you have never used before but which you would like to explore. This initial choice will shape the structure and content of your essay, so select your application carefully.
The following applications are eligible for this assignment:
- Google Drive (formerly Google Docs)
Before you go to bed on Sunday, September 23, email Dr. Warnick with your top three choices, plus an additional application that does not appear on the list above. (Rank your four applications in order of preference.) Assignments will be announced in class on Monday, September 24.
2. Conduct the analysis: Once you have selected an application, you will begin analyzing its user interface. Exploring the basic functionality of the application is a good place to start, but your analysis should not merely describe what the application does; it should investigate how the application controls or influences your interaction with it and/or other users of the application. Considering two broad questions might help you get started: 1) What are the affordances of the application? In other words, what does the application allow or encourage you do? What does it make easy for you? 2) What are the constraints of the application? In other words, how does the application limit your ability to do things you want to do? What does it make difficult for you? Think about which features of the application are intuitive and which features are “hidden” or only available to advanced users. If the site has a mobile version, visit it in your phone’s web browser or download the official app. What shortcomings do you notice when you use the mobile version? Does the mobile version have any advantages? Rather than thinking abstractly about these questions, create an account on the site and begin exploring the user interface of your application, taking notes and screenshots as you do so. The answers to these questions will form the basis of your essay, which is the primary component of this assignment.
3. Draft your essay: The parameters for this essay are intentionally broad, which should allow you to focus on the aspects of your application you find most relevant and interesting. However, please remember that your essay should analyze and evaluate the application, not just describe or summarize it. Using first-person voice (“I”) may be appropriate in places, but your essay should not merely express your personal opinion about whether or not you like the application. Rather, it should thoughtfully critique the application’s interface and the company (or group of people) that designed it. We will use Google Sites, a tool for creating simple web pages, to publish our finished essays. Your essay should be 1200–1600 words and should include screenshots of your application that enhance and reinforce your written text.
4. Present your findings: At the conclusion of this unit, you will share your analysis with the class using an “Ingite”-style presentation. This presentation format consists of 16 slides that auto-advance every 15 seconds; hence, every presentation will be exactly four minutes long. This format demands some careful planning, but the rigid structure can be liberating, too — your presentation becomes a series of 15-second chunks, each of which is illustrated by a single slide. (Don’t worry — we will watch some Ignite presentations in class and practice with this format before you deliver your presentation.) Your presentation shouldn’t be just a cheerleading routine (“This website is great! Look what it can do!”) or a smear campaign (“This website is evil! You shouldn’t use it!”). Rather, you should briefly describe what the application does, then discuss how the interface improves the user experience (its affordances) and how it limits the user experience (its constraints). You may also want to include some type of recommendation (which will help your classmates decide whether or not they should use this application) or comparison (which will help us place your application on a continuum of other applications that perform similar functions).
Your in-class presentation will take place on Monday, October 22. We will finalize the presentation schedule as this date approaches.
Your essay will be evaluated based using the following criteria:
- Completeness: Does the essay contain 1200–1600 words? Does the essay focus solely on the assigned application?
- Organization: Does the essay exhibit a logical structure and organization? Does it introduce the application to readers who may not be familiar with it before analyzing and critiquing the application?
- Analysis: How effectively does the essay analyze (not summarize) the affordances and constraints of the interface?
- Critique: Does the essay draw conclusions and provide recommendations that would help users of the application make informed decisions about their computer habits?
- Multimodality: Does the essay incorporate visual elements (screenshots) in ways that strengthen and extend the written arguments?
- Grammatical Conventions and Mechanics: Does the essay adhere to the conventions of standard written English (grammar, spelling, punctuation, etc.)?
Your presentation will be evaluated using the following criteria:
- Content: Does the presentation effectively explain the application to a general audience? Is it obvious that the presenter knows his or her subject?
- Delivery: Does the presenter speak clearly and confidently? Is it obvious that the presentation has been carefully planned and rehearsed?
- Multimodality: Does the presentation effectively blend images and spoken text? Does the presentation maintain a consistent visual appearance?